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Q&A: what is a reasonable amount for clicks on my ads?

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Question by almalean: what is a reasonable amount for clicks on my ads?
if i place an add on a web search engine what is a reasonible amount to pay for the clicks when prospects click on my add?
as not all clicks will be prospective customers, some may only be curious checking into what is available for the future references. can i pay for instance.01 cent per click ? if that is too small amount then what is a reasonable amount per click ?

Best answer:

Answer by Laura J
It is only worth paying for clicks to your web site if you have something that is in demand.

Weight loss is a multi billion dollar business. Do you have anything for weight loss?

If so, then don’t pay for clicks, purchase weight loss leads to personally direct them to your site, because that’s where the money is.

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