Oh, mobile marketing. There are many ways to promote one’s business using mobile devices. Wondering where to begin in such a broad topic? Follow these tips to get started.
Never randomly message your customers. When messaging clients, make sure you have something interesting to say. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This makes it easier for smartphone users to gain quick access to your website or promotion. You could include QR codes on your business cards, flyers or magazine ads. QR codes make it easier for interested customers to get information about your business.
Keep mobile marketing content messages brief and to the point. Make your message known in a manner that will be taken in by your customer quickly.
Optimizing your website for mobile marketing purposes is as easy as investing money into it. Creating a site that looks good and works well on mobile devices can be a challenge. If possible, this job should be handed over to qualified, experienced professionals.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Always attempt to go viral to ensure that your advertisements are having the most effect. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. You could create your own personal app for your business which would be unique and would help make your mobile market thrive. Your application could offer a number of features.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.
Use short code that is dedicated. While the price is higher, it can help your brand stay protected. This will also improve your legal coverage if needed.
Your mobile website will need to incorporate some search engine optimization rules to be more successful. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
A/B testing can be a great starting place when developing a mobile friendly website. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Whichever one wins should be your permanent choice.
Make sure mobile users can see directions to your store on their phone. When people are on the road, they usually have their mobile phones. That is when they might access a map. Make your business easy to find. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Use a Google maps link for exact directions.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Before going live, it is a good idea to send the campaign to friends, family and coworkers to see what feedback they might have.
Instead of sharing short codes, buy them for your individual use. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Before too long, there will be people who can recognize the short code you use. That is not a lot to pay in order to avoid legal troubles. You might get into trouble as well if a code sharing company you use has abused the system.
Avoid sending out messages and offers too frequently. You’ll realize higher redemption rates if you don’t send them out too often. Convince the potential customer that they must act now. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Mobile marketing is extremely perplexing. There are no businesses that will follow the same marketing plan, or have the same views. What might be useful for one business could be useless for another. You should have a good idea how to start your mobile marketing campaign with the tips provided above.