Mobile marketing is a term that can contain a broad range of ideas and approaches. For different businesses, the definitions of mobile marketing vary widely. A marketing or advertising effort that makes use of cell phones and other mobile devices is the broadest definition. This article will give you some tips to make that kind of mobile marketing work for your business.
Build a good database. You need more than just cell phone numbers in the mobile marketing database. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
Don’t just send messages to your customers out of the blue. Be sure your message means something to the recipient and that they will welcome the message. Past mobile marketing campaigns have been failures because random texts were sent to customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
The key to mobile marketing is to keep your message short and to the point. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Stick with your principles and follow your mission statement.
Avoid sending texts to consumers in the early morning or late evening. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are a ton of things you can put in your app.
The most effective mobile marketing strategies implement changes gradually. Take this same approach. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use every method you have access to.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.
If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
A/B testing can be a great starting place when developing a mobile friendly website. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Choose the better performing option from the two of them.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. You can create a privacy issue. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Being upfront is one of the best ways to build good will with your customers.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. If you send messages that don’t work, it will be counterproductive to your campaign. Run your message by coworkers before sending it, to get their impressions.
Purchase dedicated short codes rather than sharing them. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Eventually, users will associate your short code with your brand. Having your own short code can also help you avoid legal problems. You might get into trouble as well if a code sharing company you use has abused the system.
Sending offers out too frequently can turn some of your customers off. You should be more successful if you send offers two or three times each month. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If you’ve trained them to expect a lot of offers in a short time, they probably won’t take immediate action.
As you have read above, mobile marketing does not mean the same thing to everyone. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. By using the information in this article, you can better understand how mobile marketing can work for your business.