With so many different marketing strategies out there, you would be crazy not to take advantage of them. Video marketing can provide your business with a winning approach. Read on for helpful information to inform your own video marketing strategy.
Video marketing shouldn’t be scary. It is not hard to come up with a video as long as you have a camera. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
If YouTube is where you place your videos, use their editing features. For example, you can instantly add annotations on your videos easily through YouTube. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
You can’t expect viewers to watch videos over 20 minutes in length. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you are only advertising a special, keep your video to no longer than 10 minutes.
A great tips to start is to create good titles. A powerful and relevant title will draw viewers to your videos. This is what will get them interested in what you have to say. Use creative, relevant titles on all of your videos.
A high production cost does not guarantee a good video. If your video is in focus and balanced, there’s no need for professional equipment. There is probably no need to develop a formal script, either. Speak directly to the camera and be yourself. There are even times when all of this isn’t necessary. For example, you can use PowerPoint presentation or screen captures for your videos.
Make sure that you include working links to products you are promoting on your video. However, the best location to place this link is within the actual media player’s frame itself. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
Your content needs to be interesting. When making a video for your business, make it fun, interesting, or newsworthy. Using video hosting sites like YouTube can boost your traffic, but having a boring video about your business will not. People want interesting videos with valuable information, not boring commercials. Making your videos interesting is a great way to increase traffic.
Does your business have any employees or colleagues? If so, then involve them in your videos. Try to use someone who the camera loves and is able to speak clearly. Don’t hesitate when deciding to use more than one person.
If you are frequently asked the same question, create a video to answer them. Videos can provide a more detailed explanation than your typical FAQs. This provides visitors with the choice of how they wish to receive their information.
You need to know for sure whether or not your video is reaping the results you want. Sure, you can look at the video and make an educated guess as to how people will respond to it. It is much better to use statistics and data, though. Look at how many views you have and how much of your videos they’ve watched, and more.
Keep videos informative and short. Video watchers do not have a very long attention span. Your videos should be no more than five minutes in length in order to prevent viewers from clicking off your video before it’s done. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.
It is best to keep your videos short. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is the maximum. A great motto to follow is to keep things short and sweet.
Think about holding a video contest to get more videos for your website. This could be anything from doing something funny or telling a joke to doing a serious demo or how-to video. User videos are great for you and the viewers to learn about each other.
Your video should briefly discuss your brand, products and services, and an incentive that will entice them to subscribe to your emails. Offer a free incentive, like a report or an eBook, in exchange. Putting a face with your brand lends credibility to the project.
Make videos that demonstrate how to do something related to your business. Be sure that the demonstration is complete, from start to finish. Your viewers will not be happy if they watch a how-to video that only instructs them to purchase some product in order to receive the guide. When you provide a service, people will look to your company.
Using videos to help make your life easier when it comes to business sounds like a plan. Use these helpful tips and get creative. You put your heart and soul into your business, so do the same with your video. All of your hard work is sure to pay off with increased traffic to your site which means increased profits.