You must have a proper database built to start a mobile marketing campaign. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. Having cell phone numbers requires that you have the person’s permission first. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This is an easy way for people with smart phones to access your website and/or coupons. You could include QR codes on your business cards, flyers or magazine ads. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. It is important that you are distinguishable from your competition.
Independent mobile platforms require a home base or domain. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. A mobile platform should just be one part of your entire business.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Treat your potential customers with respect, even if they happen to be rude to you.
Your ads will get the maximum attention if you do what you can to make them go viral. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
Do not assume that everyone will understand what abbreviations mean. A customer who may have purchased from you will not do so, if they cannot understand your advertising.
Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.
If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Utilize an A/B testing process on the homepage of your mobile site. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. When you go to move forward, do so with the one that is most popular.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing can tell where you are, which is unique in marketing. This introduces you to modern location-based alternatives that do not correspond anywhere else. Figure out how to exploit this location-targeting strategy for your company.
Use your website to your advantage. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. It would be counter-productive for you to send ineffective messages. Gather the impressions of friends and coworkers before you send your message to your customers, too.
Don’t share short codes; buy dedicated ones. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Before long, savvy surfers will start to remember your short code. Using another company’s short code can also get you into legal trouble. If the company that shares the code engages in unethical practices, you may be in trouble as well.
Mobile marketing is not brain surgery, but there a few things to consider. It would need a lot patience and work, but it will surely prove to be worthwhile in promoting your business. Use these tips to improve your profits and sales.