Mobile marketing introduces your services and products to a wider, untapped audience. Almost nobody leaves home disconnected from their tablet, laptop or phone.
Have a telephone number database to assist your mobile marketing efforts. You need more than just cell phone numbers in the mobile marketing database. The reason is you must have their permission before you begin doing this. This can be done either with a Web form or having the person text you with a given short code you gave them.
For the most technologically savvy customers, include QR codes on all printed advertisements. QR codes are a good way to get people that have smart phones to visit your site. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Giving a website a mobile device design can involve sophisticated skills. Don’t be afraid to hire experts to do this for you.
Ask your friends to test your campaign before you make it public. If you need unbiased opinions, you can hire testers.
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. When your business offers a specialized app, your mobile marketing efforts will really take off. There is a ton of variety to choose from, which will help you customize your app to the fullest.
It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
Make it effortless for recipients of your marketing ad to send on and they perhaps they will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. An app which doesn’t actually serve a purpose will be overlooked and ignored.
It may be harder for people to navigate your website if they are doing so on their mobile device. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. It can feel very intrusive. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. Honesty can make your brand more trustworthy.
Knowing your customers’ location is a unique benefit of mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. With mobile marketing, no customer is out of your reach. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Research about your audience. Before you make assumptions and put a lot of money into mobile marketing efforts, make sure you analyze your audience and their preferences. Do they use cellphones more than they use computers? What type of operating systems do they use on their phones? You need to know who you are addressing to transmit your message efficiently.
Use QR codes in order to widen your branding and to appeal to your customers. QR codes are great in sharing promotions, discounts and coupons. It is simple to capture these with a phone, and they are not hard to use. QR codes enable you to make fast and easy contact with your customers while providing them with important information.
A beta-testing period to see how effective and usable a marketing campaign will be is a good idea before the launch. Sending out ineffective messages will be a complete waste of time. Gather the impressions of friends and coworkers before you send your message to your customers, too.
The good thing about mobile marketing is that the market is always growing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Just go for it!