The old marketing ways are boring. If you are trying to stay relevant and keep up with your customers interests, then this is expected. Have you considered using video marketing? If the answer is no, then try it out. You can reach more people this way. The tips below are truly priceless.
Don’t be afraid of complex video marketing strategies. A tripod and a good quality camera are all you need in order to make your own videos. You can demonstrate how to use products, show how they are made or whatever you can think of.
Be certain to optimize each video. When you upload videos to more than one site, you should have unique titles and descriptions for every one. You must make sure to include their targeted keywords too. Also, include your contact information so customers can reach you for more info.
Do not spend a lot of money on video production for marketing content. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Even large companies like Dell made tons of money by having individual employees produce simple demos.
When promoting products, videos can demonstrate proper use. Try to give a demo on how to use the product and shows it is a good light. This can translate into increased sales.
A high production cost does not guarantee a good video. You don’t need professional equipment; just keep focus and balance in your shots. You do not need to be overly fancy either. It is most important to just relax and let your personality shine through. And in some cases, you will not even have to edit your video before publishing it. It may be possible to simply use slideshows and screen caps.
If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. This link should be inside your video player. This way, should someone embed it or share it somewhere, the video and link stay together.
Make sure you take a video camera with you to the public events you attend. You may be able to get some great footage there. If you’re doing public speaking, have it recorded.
When you create a video, ask the viewers to take an action. This is generally known as a “call to action”. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. This makes it easier for your viewers.
You have to consistently post fresh content in order for visitors to keep returning. Boring content just makes people angry. Be original, create some fun videos and work on your endings so viewers want to see the next video. If you have really interesting content, more people will want to watch it.
When you’ve got a lot of great feedback, use it to create more videos. Using the information you have, you’ll be able to make better videos in the future.
It takes time and effort to get lots of attention and views on YouTube. You must promote it using your website, social media accounts, and email. People cannot view it if they don’t know it’s out there.
Short Attention Spans
Make marketing videos short and to the point, with good information. People online have very short attention spans these days online. You want to keep the videos short and sweet to keep attention on them. Your content might be fantastic, but even great content may not be enough to overcome short attention spans.
Always let your true personality shine through during the video process. Viewers want to listen to someone real. As you get your customers to know who you are, they probably won’t buy a similar product from someone they don’t really think they know. People who are buying from you want to see you and your employees.
Stories appeal to everyone! Think of some good stories to tell about your product, service and company. Show viewers some footage of charitable works you have done. It is also a great idea to have product endorsements and referrals from your customers about your business if possible.
While your first video might not work, don’t give up. Make your videos better with the feedback from your customers. You’ll get better at it. It just takes time.
Think about using time-lapse photography to market your business. Leave a camera rolling in your office. Later, you can watch and edit to your liking, and create a wonderful showcase into your business. Customers will enjoy an insider view and be interested in watching how the business comes together.
Those who have achieved results by using video marketing realize that comments and feedback need to be addressed promptly. There are times when people ask timely questions. So make sure to keep track of your comments section.
Once you have some experience with video marketing, you’ll be able to start pushing the limits of the technology. Video marketing may help you build up your customer list. This can be a great way for you to reach customers and to build your business.