Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
When creating content for your mobile marketing campaign use short easy to understand messages. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Adhering to the principles that are important to you will keep your business running smoothly.
To improve your own social marketing, keep an eye on your competition’s efforts. You need to be unique and noticeable when being judged among your competition.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not focus your business on your mobile marketing endeavors solely.
Remember to treat people on the telephone how you would like to be treated, like busy people. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Remeber that viral ads will have the most impact. They may pass it along and increase the reach of your mobile marketing.
Be sure that the code you use is short and dedicated. Keeping tight control over your brand is worth the extra cost. It also provides a bit of legal coverage.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.
Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
Search Engine Optimization
As you are developing a mobile website, you should also be including search engine optimization techniques. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
A/B testing can be a useful strategy in developing a mobile landing page. Testing is important in the mobile world, just as it is in any other environment. For your landing page, have two different versions and see which is more successful. Keep whichever page is more successful.
When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. It can annoy people and feel intrusive. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. This will help you be seen as a trustworthy company.
Location is the key to effective mobile marketing. Mobile marketing is location based, which is unique to this style marketing. You have the opportunity to tailor your advertising based on distinct locations. Consider what it can do for your business and how a location-based marketing strategy could work for you.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!
Keep your message relevant. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If your content is responsive to your customers’ desires, they will buy stuff from you.
Don’t share short codes; buy dedicated ones. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. Your short code can lead people directly to your company. Using another company’s short code can also get you into legal trouble. You could be liable for the abuses of a code sharing company.
Do not overdo offer deliveries. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Your customer should feel as if they will miss out if they don’t accept the offer immediately. If your customers feel they can get the same discount later, they will not buy right away.
Take the time to promote your business on all the social networking sites. This helps your business get found. Keep to the basics with your basics and then expand from there. Use Foursquare and Facebook as a bare minimum for advertisement of your business.
Mobile marketing can aggravate people if not used properly. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.