When you own your own business — or even work for someone else — investing your time and money in marketing tactics can really pay off. Very few people will buy from you if most people don’t know your business exists. You must stand out from your competition and give video marketing a try. These video marketing tips can help.
Marketing videos are best left short and sweet, focused only on the point you wish to make. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
As with most things, the more experience you gain in creating videos, the better your end results will be. You should always be uploading new videos for your viewers to come back and see. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
You only have a short time to capture your audience’s attention in video marketing. You need to get their attention in the first few seconds. This is the place to have a unique perspective and hook the viewer.
You can create videos to show customers how to use your products. This helps those customers that have been having trouble and promotes the product to future customers.
Video marketing can be used to make your business feel more personal. One way to help your customers to relate to you is by making a video about your business. Customers will trust you if they get to know you and see you being honest.
A YouTube video is not going to take off on its own. It takes a great deal of marketing on your part to get them there. You need people to know it exists so they can find and view it!
A tripod is a must-have for filming your marketing video. Skip the jerky camera movements and artistic shots. For your videos, you’ll need a steady camera with good angle work. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
Remember to share your videos! Send it to loved ones. You might also embed the video into a blog post, or on a special section of your website. You can use the regular mail or email to let your current customers know about it. Place it on Facebook, YouTube, and other sites that host video. Spread the word!
Long videos are boring, short is better. Your videos should really not be any longer than three minutes in length. This ensures that your videos contain all the necessary information without boring your viewers. Five minutes is okay for tutorial videos, though. “Keep it simple, stupid” is the way to go.
It’s important to be transparent when making videos. People want you to be personable and real. When customers find you trustworthy, they will purchase from you instead of your competitors. Your face will also become entwined with the product your customers purchase.
To make your video marketing efforts successful, you have to make sure you’re real and above-board. When making videos, be transparent and do them for the benefit of your customers. If the purpose of your video is to make sales, be upfront about that fact. Monitoring and responding to comments is a great way to engage your customers. Also, network with professionals in your industry.
Host a video contest to have more videos on your site. This can be something silly such as telling a joke or doing something funny; or it can be something serious such as a demonstration or how-to video. Videos made by customers and users help build a sense of community.
Make a simple soundtrack. Consider what commercials you have seen and you will see that the best ones have music in them. Use appropriate music in your video. By adding music to your videos, you’ll be more likely to attract viewers. This is also a good way to replace a voice recording if you are not comfortable with talking to your audience.
The first video you create should provide background information about your business and its products. Be sure to encourage people to subscribe to your newsletter. Offer a free incentive, like a report or an eBook, in exchange. When your viewers see that there is a real person behind the product, it improves your credibility.
Start your videos off with a personal greeting to make your customers feel more comfortable. Introduce yourself and your business at first. When you come to the end of a video, be friendly and remind people of your name and the name of your business.
Don’t just post videos on sites like YouTube. You should use YouTube, but there are other ways to share your videos. Do a poll among your clients and find out where they are most likely to view videos that you post.
An educational video can be 3 minutes long, but most others should be kept to under a minute. Because there are many things vying for people’s attention these days, it is wise to grab their attention within 30 seconds to make sure they watch your whole video.
Because you are now knowledgeable on how to utilize video marketing, make use of these tips. Now you can use video marketing to effectively market your online business. Doing so can boost your profits noticeably.