If you are a business owner, than you know it is vital that you promote your products and/or services. You’ve probably already tried a few other avenues of advertising, like TV ads and things like that. However, you may be overlooking one of the best forms of promotion: video marketing. Read on to learn how making and posting videos online can help attract customers to your business.
Don’t be intimidated by the concept of video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.
To help make your videos go viral, offer great content. You do not have to have the best video camera in order to be seen by millions. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. Purchase the best quality video camera you can comfortably afford to produce your video content.
Instructional videos are very beneficial to video marketing campaigns. This is a way to help build up confidence in what you are selling. See how things work will really help increase your sales.
To make a good video, do not assume that you need high production value. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. There really isn’t even any need to polish your script or come off as a professional pitchman. Speak directly to the camera and be yourself. And in some cases, you will not even have to edit your video before publishing it. A slideshow or screencast can get the message across in some cases.
How-tos are the most popular searches online. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. Once they see you’re an expert, they’ll want to see what else you have to offer.
Don’t take your eye off the ball when you’re shooting your video. If you do not plan ahead, it is easy to ramble or stray from your focus. Create a video outline, and stick to it. You will have greater success with video marketing if you make sure to stay on topic.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
Does your business have any employees or colleagues? If so, then involve them in your videos. Choose a confident person to do the talking. Don’t hesitate to use multiple employees if need be.
Bring your camera along to any professional event. You’ll probably end up meeting people that are experts in your field that you can get interviews from. You need to make sure your public talks are recorded, too.
You should always tell your customers how to find you on social media in your videos. If a viewer stumbles across your work on YouTube, they may not know where else to find you. Promoting your other sites will help drive business to them and vise versa. When you link your social media to your videos, traffic will increase to both.
Make sure each video contains a clear call to action. Inform your viewers on how to find your services or products. Give clear, concise instructions about the next step to ensure that they are able to follow through as soon as possible. Always end your videos by stating the actions your want your customers to take.
To get more videos for your site, try having a contest. This could be anything from doing something funny or telling a joke to doing a serious demo or how-to video. User submitted videos are perfect opportunities for the viewers to take the stand and introduce themselves to their fellow peers online.
Like most companies, you probably have certain issues or questions that are asked by your customers regularly. If you do, then this is a great opportunity to answer some questions for many of your viewers at the same time. A video that answers frequently asked questions is a great way to help make your business more personal.
If you don’t get stellar results right off the bat, don’t give up. Instead, ask your audience for feedback on how to improve your videos. With some practice, you will improve at making a video.
If you don’t want to make a traditional video, consider testing your hand at creating a podcast. It might be possible to charge a nominal cost for a series of best practices videos converted to this format. Don’t make your fees too high, or people will not pay to watch your videos.
By now, there should be no doubt in your mind about the benefits and opportunities associated with video marketing. Traditional advertising just isn’t as popular as it used to be. Digital communication channels, on the other hand, continues to become increasingly popular in building an online persona for yourself and your brand. Use these tips and you will make a lot of money.