How do you evaluate the effectivness of internet marketing in meeting customer needs?

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How do you evaluate the effectivness of internet marketing in meeting customer needs?

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Question by : How do you evaluate the effectivness of internet marketing in meeting customer needs?
I am stuck on a very tough question which even my stupid teacher doesn’t know the answer to! please could some one help me 🙁 The question says to: Evaluate the effectivness of internet marketing in meeting customer needs for a selected business. I was thinking of possibly using Dell as an example? or perhaps Amazon? I am seariously way out of my head!

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Answer by Maris Diane
Attach a discount code for every marketing campaign. So customers will enter this code while ordering online. Then you can compute the sales figures. Out daily sales how many people got discount and under which code? This way you can measure the extent of effectiveness of every online marketing campaign.

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