It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. In addition, there are a number of different applications, formats and techniques that you have to go through and determine which ones you want to use. Here are some steps you can take to ensure you create a great mobile marketing plan.
The key to mobile marketing is to keep your message short and to the point. Make all of your mobile marketing memorable and to the point.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Stay with your principles to keep you on the right track.
Standalone mobile platforms need to have home bases if they are to succeed. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Do not ever base everything completely on a mobile marketing campaign.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Be very careful of the hours that you send your customers text messages. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Adjust your phone etiquette accordingly.
A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
A/B testing can be a useful strategy in developing a mobile landing page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Come up with two versions of landing pages and see which nets more transactions. Use the more successful page.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. SMS can work against you because it is tied to mobile device notifications. SMS can be very bothersome. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. This will help you be seen as a trustworthy company.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Always carry out a usability test before putting your mobile marketing campaign live. Sending out ineffective messages will be a complete waste of time. Let coworkers take a look at it first to see what they think before you actually send it to customers.
Buy your own short code instead of using a sharing service. It may be pricey, but you can link them to your brand. Eventually, users will associate your short code with your brand. Buying your own codes will also protect you from legal issues relating to shared codes. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.
Do not overdo offer deliveries. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If your customers feel they can get the same discount later, they will not buy right away.
As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. Being knowledgeable of the various mobile marketing strategies available will enable you to decide which strategies are best suited for your business. Follow this advice and you’ll have a head-start on the competition.