Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin your efforts with the acquisition of phone numbers for your database. Don’t add cell phone numbers randomly into your database. That can be trouble. You must get their permission prior to adding them in your database. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. If your customer has a smartphone, they can use these codes to unlock special content or deals. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
The key to mobile marketing is to keep your message short and to the point. Make all of your mobile marketing memorable and to the point.
Especially when it comes to your mobile website, you must remember that less is more. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Your friends can be a helping hand when you are testing out your campaign. If you need unbiased opinions, you can hire testers.
You need to have a home base if you are developing a mobile platform that will stand alone. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Don’t base your whole approach on the use of a mobile platform.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. You will have to stay on top of all new technology if you are going to stay competitive.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Customers will be irritated if they are awakened by a mobile marketing text.
Make attempts to go viral in order to ensure your advertisements are seen by many people. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
Sometimes, the best way to lay out a mobile marketing campaign is with slow and steady escalation. Some of the most successful marketers provide a stream of more and more full-featured content. You should operate this way too. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Use everything at your disposal.
Social Media Pages
Add a link to your social media pages on your main website and encourage your visitors to find you there. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Start your SEO process with Google, as it is one of the largest search engines in the world.
Add directions and maps to your site that can be used on all mobile devices. Many people use their mobile devices to help them get to and from various locations. Be sure your customers can locate you and connect with you easily. Have maps that are clear, so when people do a search it is easier to find. Give your customer access to precise directions by including a built in Google Maps link.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. Your maps can let them find your location quickly on their phone.
You can encourage customer participation and enhance your brand recognition with QR codes. They are a method of getting discounts and coupons out to your customers. Their ease-of-use is one of the primary attributes of QR codes. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Don’t neglect your traditional online presence and put your website to use. Advertise on your site to easily create more traffic for your apps or mobile site. Regular customers who visit your site will then know how to access your business anywhere they go.
Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. You will likely see an increase in the size of your customer base and your profits.