Have you used mobile marketing before? Have you set up a marketing plan? Would you like to improve this plan if you do have one? Check whether your current plan is helping your business improve. If you don’t know what you’re doing, it could be making things worse. Are you confident that you’re making the best of your mobile marketing plan? If reading these questions make you question yourself, you definitely need to read further.
When creating content for your mobile marketing campaign use short easy to understand messages. Make sure the messages you send can be absorbed quickly and understood by your customers.
Make your point but keep it short when it comes to mobile content. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Be short and concise with mobile marketing .
Use your mission statement to keep your efforts focused. Follow the same principles you have used in your previous campaigns.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
Remember that the people you are reaching out to with mobile marketing are people out and about, living their lives. Use common courtesy.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.
Dedicated Short Code
Utilize the dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. Dedicated short code also offers you some legal protection.
Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.
In your mobile marketing efforts, make it easy for the recipients to forward the offer to others. Make certain that promotions are easy to forward or include an incentive to boost your ads.
While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
Remember that people who are using a mobile device to see your website will have a harder time navigating. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
With mobile marketing, location means everything. Mobile marketing can tell where you are, which is unique in marketing. This gives you new ways to market based on location that you can’t otherwise use. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.
Add features to your website like directions and maps, and make sure they are mobile-friendly. It is becoming more common for people to use their mobiles to find directions. Customers that can find you are customers that can buy from you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Your link should allow the visitor to see Google Maps and get directions.
Research about your audience. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Which are they more likely to use: their cellphones or their computers? What type of operating systems do they use on their phones? Find out all you can about those you wish to reach, so that you can reach them.
Instead of sharing short codes, buy them for your individual use. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. People will start to associate your short code with your brand. Using code sharing can cause legal issues, as well. If the company that shares the code takes advantage of the system, then you can be held responsible too.
Sending offers out too frequently can turn some of your customers off. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. If people think it’s easy to take advantage of, they won’t take action as fast.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Let them know it will be fun and they will be better informed.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.