Mobile marketing is currently a very trendy and acceptable way to mass market your products or services. Take your time and learn about how to get your point across to customers.
Mobile marketing content needs to be simple, concise, and to-the-point. Get your message across to them as soon as you can; they need to know what you are trying to say.
Standalone mobile platforms need to have home bases if they are to succeed. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
For maximum impact, you should encourage your ads to go viral. They may want to share it with others and increase your reach.
Mobile marketers that are successful take it slowly and go forward to grow. You should too. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Don’t be afraid to try a lot of different methods.
Although texting with abbreviations is commonplace nowadays, most people haven’t got a clue what they mean. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
Know your audience well. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Do they use cellphones more than they use computers? Which operating systems do they use for their phones? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. Existing customers are more likely to positively receive text messages and promotional updates. Most possible new customers will see your messages as spam.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
Quick Response or “QR” codes consist of black modules arranged in a square pattern on a white background, and they work well as a means for expanding your brand and enticing customers to access your content. These QR codes are an excellent way to expand and entice your customers by offering coupons and discounts. Your customers can easily use these codes with their cellphones. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
Instead of sharing short codes, buy them for your individual use. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Over time, more and more people will see the short code and it will be linked to your agency. It is a small price to pay to avoid legal problems, too. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
Be somewhat stingy with how often you send offers. The highest results come from messages that are sent a few times a month. Make your customer think they will miss something if they do not take advantage of the offer. If a customer thinks another offer is coming up, they might not take action.
You should include something for your consumer in your mobile message like a special offer or a promotional code. When customers receive something worth some money, they are much more likely to visit your site and redeem the offer.
If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. Dropping friendly reminders like this can keep people from missing your big events.
Put up your business information on social media pages. This will help people finding your business. Focus on the fundamentals of social media, then move on from there. It’s essential to establish a presence on Facebook and Foursquare, at the very least.
By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. Make sure you put ads on Facebook and on Twitter, and in your actual website. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.
Start a picture-to-screen campaign. This allows customers’ mobile phones to take pictures. Your customers would then send their photos in a code so that it would be instantly put onto a digital screen. The photographs can then be displayed on multiple digital billboards or on television.
There are always ways to improve your mobile marketing efforts and advertising campaigns. Watch your competition too! With that in mind, use the above tips to stay on top of the mobile marketing game.