Getting started in mobile marketing can seem daunting because there are so many options available to you. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.
Start by building a proper database. Only use people that have opted into your messaging system. You want to be sure the people receiving your messages did actually sign up for them. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Never forget that everything about your marketing campaign is designed for your customers. You need to know what your customer wants in order to properly market them through mobile formats. If you don’t understand what your customers want, how can you deliver it to them? Get to know them as much as you possibly can.
Your advertisements should carry QR codes to assist your tech-friendly customers. This is an easy way for people with smart phones to access your website and/or coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Ask your friends to test your campaign before you make it public. For even more objective input, you may want to consider paying for outside testing services.
Your mobile platform should have a concrete home base. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. You should never develop your entire business around a mobile platform.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Those who are best at mobile marketing progress slowly, step by step. Do not rush things and launch a campaign without studying your market first. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Make use of all the tools you have available.
Dedicated Short Code
Try using dedicated short code. This can be expensive, but it protects your brand. Dedicated short code also offers you some legal protection.
Your web site should contain links to any social networking pages that are linked to your business. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Your map can help a potential customer find your business more easily and quickly.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. You can use these to promote specials you are running with your business. It is simple to capture these with a phone, and they are not hard to use. Get the most important information to your customers in a fast and effortless manner using QR codes.
Use your website to your advantage. When you advertise your mobile application on your website, you will increase your traffic. When your customers visit your website, they will see how to connect with your business when they are on the go.
Buy dedicated short codes instead of sharing them. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. After a while, people will make a connection between the code and your company. That is not a lot to pay in order to avoid legal troubles. You can get into trouble if your code sharing company does not follow rules.
Use mobile marketing in conjunction with all relevant online functions. Have marketing material that matches what you have on your mobile site’s landing page, and make sure that it’s designed to keep them on your website. When you provide your reader room to comment and other ways that they can participate on your site, you will see your sales soar.
Run a usability test before you go live with your campaign. You have to make sure that your customers will be able to view the content that you are sending them. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
All mobile marketing techniques share some basic rules, though the specifics vary. The main differences are application and technology. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.