Social media marketing can be one of the best ways to find new customers and build relationships. Social media is new, so the sooner you make your own presence, the larger it will become. Read on to find some simple ways to use social media for the benefit of your company.
Many businesses are discovering that Twitter offers many different benefits. If you learn how Twitter works, it’s possible to have your business seen and followed by hundreds, or even thousands, of people. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.
Put a share button near the header of your blog entries that allows users to put the information on Facebook. That way your visitors can share your blog with their Facebook friends. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.
Invite your friends, family and co-workers to your page to get your name out there. Even if they don’t subscribe or follow your page, they’re at least being made aware of your company’s presence.
Tell people how you are progressing when you update your social networks. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Thank the folks who are following you, and give them a summary of your experience. An article like this will have people sharing it often.
Buttons, widgets and other apps are your best friends when it comes to holding down a successful social media marketing campaign. These links should be included in forum and email signatures, blog posts and on every page of your website. You should also interlink your social media sites.
Facebook helps your followers easily share your content. If someone makes a comment on your post, all of their friends will be able to see it. Encourage your readers to interact with you and with each other on your posts to get more exposure.
Try setting your Twitter account to where it gets automatic tweets. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
In order to keep your company name in front of your Twitter followers, you need to tweet regularly. You will have to combine quality with quantity when posting on Twitter. Post good content and post it often. If your tweets are short, you can send out several updates from one event.
Always use an original title when you share videos on YouTube or other social networks. The titles should have keywords in them that are relevant to the products you are offering and your industry. When you provide information of value to your viewers, your reputation will quickly spread as these views share your information with others.
If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. If YouTube users find you on Twitter or Facebook, they will probably share your videos with their friends.
Utilize social media to drive traffic to your brick-and-mortar locations. Give them information about discounts you have to offer, or new locations. Provide printable coupons or incentives, such as special offers for Facebook friends of your business. People must be convinced that subscribing to you on Facebook gives them something of interest.
An effective social media marketing strategy goes far beyond posting the occasional online advertisement. Social networking provides a integral base to understanding your clientele. Customers can interact with both you and the brand. You can post about your products, though it may be more helpful to think of social media sites as a place for customer relations.
Use a variety of social marketing venues for the greatest success. Facebook might be effective and popular, but remember to use other sites like MySpace too. Use many of the lesser known websites as well to gain the attention of even more customers.
The peak in visitors on social media is typically during work hours, Monday to Friday. These tools automatically update any social media sites you have so that they post within the time-frames where viewership is the highest and you can create them whenever you’re free.
Whenever you notice that someone has chosen to follow you on Twitter, by all means, follow them as well. You don’t want your customers or friends have the feeling that you are more elitist than them. Most people prefer to do business with a company that reciprocates the favor and is appreciative of its customers. The very short time it takes to follow your customers on Twitter is well worth the rewards you could potentially reap.
Don’t make subscribing to your blog like trekking through a swamp. Don’t hide the subscribe button somewhere that no one will see it. Ideally, it should be positioned in a prominent location. Remember that some customers have different Internet speeds, so make sure the button loads easily.
It’s not just enough that you’re adding content to your Facebook page; the content you add needs to be interactive and entertaining. A good way to do this is to use Youtube to post funny videos, articles, or other funny things. Find a balance between humor and serious articles to keep your professional image.
You can use many traditional marketing tools to market your business on social media sites. However, many business owners don’t know how to harness the power of social media, and thus, don’t use it appropriately. If you don’t use cutting-edge techniques like those discussed above, your competitors will leave you in the dust.