Begin your efforts with the acquisition of phone numbers for your database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. Make sure you get your customers’ permission before you add anything. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. All of your brochures, cards, and catalogs should have QR codes on them. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to stand apart from the competition.
Your home base is the main element of your campaign. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Make sure your first campaign is successful before you start a new mobile marketing campaign. You can see how well you do by how long you last, not always by your sales. Look to this formula as a guide to give your campaign long-term success.
The most successful mobile marketers start small and then expand their services. You should operate this way too. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Try everything you can to reach potential customers.
If you use social media networking to help market your business, make sure you include the link on your site. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Location is of the utmost importance when you are engaging in mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This introduces you to modern location-based alternatives that do not correspond anywhere else. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
One of the most important things you can do in regards to mobile marketing is to research your target audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. You will want to compare statistics on computer vs. cellphone use. Which operating systems do they use for their phones? Learn the people you desire to reach, and you’ll have an easier time reaching them.
When you are mobile marketing focus mainly on keeping customers coming back. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. When new customers see mobile marketing efforts they usually think it spam.
Don’t neglect your website in your mobile marketing campaign. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. Verify your message delivery system is functional before before beginning your marketing campaign. Try sending the messages to your friends and people you work with to see what they have to say.
Be sure that your mobile marketing campaign is compatible across multiple platforms. There are a lot of different devices and platforms used by mobile users, and to get the largest possible audience, your mobile campaign should reflect that. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
Now you know that mobile marketing is more complicated than many think it to be. It would need a lot patience and work, but it will surely prove to be worthwhile in promoting your business. If you apply the guidelines from this article, you are one step closer to increased sales and profits.