aliarts.co.nz SEO (Search Engine Optimisation) is your best friend when it comes to getting free traffic to your website. The first thing people will do when seeking your services is search for something that relates to your business. Put very simply, Search Engine Optimization is when you pre-empt these searches, then use them to your advantage. For example, say you run a bakery in Avonhead, Christchurch. A potential customer is more than likely to type in a search such as “bakery in avonhead christchurch” when looking for a good old fashioned Kiwi pie. If you are on the first page or indeed at number one in Google for that search phrase, you enjoy laser targeted advertising, and best of all, it is 100% free. How much extra business do you think you could expect if you were at the top of Google for your business equivalent of “bakery in avonhead christchurch?” Who IS at the top of Google for your business equivalent of “bakery in avonhead christchurch?” Is it *gasp* — the competition? If it IS your competition, they have taken a series of steps to properly optimise their website for the search engines. This is known commonly known in the business as Search Engine Optimisation. Put simply, Search Engine Optimisation, or SEO , is where you use online tools (together with educated guesses) to discover the key phrases potential customers are using when seeking your services, and optimise your website for those phrases. This includes using those phrases in the domain name of …
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