Perhaps you have grown weary of traditional marketing strategies. You should be if you want to attract more customers. Have you considered video marketing? Try it if you haven’t. It is truly an effective strategy. This article has advice on video marketing that can give you some inspiration.
The key to a successful marketing video is to be brief and make your point known. A lot of people do not have a very long attention span and they want to find out their info right away. Longer subjects can be cut into a series of videos.
Do not fret about your video production value. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Even large corporations, like Dell, have been successful with simple demos made by employees.
Video marketing doesn’t give you much time to catch viewer attention. The initial 15 seconds are the make or break period. You have to give them something that makes them want to keep watching.
You will benefit from working with a team. You can work with anyone you know to come up with a great concept and execute it. List the people who helped you in the credits of your videos, and let them know you appreciate their help.
If your customers do not understand how to properly use your products, a video may be called for. You won’t just be giving information to customers but attracting new customers, also.
Try to get co-workers or other employees interested in creating videos. Your video spokesperson must speak clearly, project a trustworthy air and be at ease in front of the camera. You can always use more than one person in the videos, after all.
When it comes to your marketing videos, choose a consistent tone. You can either remain serious and create educational videos or adopt a lighter tone and entertain your viewers. Think about your product when you decide which way you want to go with your videos. These factors should strongly influence the approach you take with all marketing videos for your business.
Get viewers to take action when viewing your videos. This is commonly referred to as a “call to action”. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. The key to success is to make these actions easy for your viewers.
If your customers keep asking the same questions over and over again, make an FAQ video to address them. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. People can see the answers instead of just reading them.
Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It’s important to give it some good marketing via social media, your own website and personal e mails. You need to get the word out that your video exists.
Perfection is not necessary to run an effective video marketing campaign. You’re not required to have the greatest recording equipment or actors if you wish to get into video marketing. The video camera for your computer is often more than adequate. You can even use your smartphone! Just act professional and give customers good information to keep them watching.
Everyone enjoys a good story. Do you have any idea what stories you can share about your business or the products it sells? Talk about an event for charity that you helped out with. It is also a great idea to have product endorsements and referrals from your customers about your business if possible.
Consider creating an instructional video. Create a complete video that includes all relevant information. Don’t fall into the trap of giving people part of the guide for free and making them buy the rest. This will only annoy your viewers. If you can provide a service to the viewer, you will be seen as a more trustworthy business.
If you do not feel comfortable shooting a video of yourself, consider using screenshots. Perhaps you’re afraid of missing out on sales because your competitors are using video, but you lack the confidence to appear in front of a camera. This option allows you to get your thoughts out there without being onscreen. You need to just record yourself speaking and then transfer it to a video of your product.
A timely response to comments is crucial for video marketing success. There are times when people ask timely questions. Therefore, pay attention to the comments in your video’s comment section.
If you make the video in a different language, try using a translator. Do not use online translation tools if you plan to market to customers from different cultures who speak a different language. You’ll get their respect if they see that you put in the effort to make the video easier for them to understand.
You can begin to see how valuable this marketing method is the more you learn about it. You can do many things to attract customers using video marketing. You will gain more customers and increase business.