Question by gaga_chick: What are some newsworthy marketing-related stories I could use for a Radio Interview?
I’m conducting a radio Interview for my class and its going to be with a marketing professor. Topics might include marketing strategy or research, internet marketing , consumer behavior, new product development and management, brand or sales management, business to business marketing, e-business marketing strategy, international marketing, etc.
The problem is, how do I derive a story of significance from any of these as my assignment requires? E.g.: has there been anything in the news surrounding these topics that could keep an audience intrigued and of which I could formulate some great questions?
Thank u so much!
Answer by kathy_is_a_nurse
From a marketing perspective, what is the best strategy to help a company overcome well-publicized recalls (like recent Peter Pan recall) or actual illness from their product (like in Taco Bell e-coli)?
Was the guerilla marketing tactics used by the Cartoon Network (placing light boxes under overpasses, etc.) ethical? It certainly generated a lot of publicity thanks to Boston and Homeland Security? What did they do wrong and how could they have done it different?
Edit: The other answerer gave me another idea…Discuss the impact of advertising prescription drugs directly to the lay audience. Essentially it is driving people to the doctor to request medications they would never have dreamed of taking without the advertising. Is this practice contributing to rising health care costs and the growing trend for relying on pharmaceuticals for all our problems?
What do you think? Answer below!