Q&A: What is a good “Intro to Marketing” textbook?

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Q&A: What is a good “Intro to Marketing” textbook?

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Question by Josie: What is a good “Intro to Marketing” textbook?
Ideally I’d like it to be reasonably current and include info pertaining to the internet. I have access to a lot of books cheaply so price isn’t as important, but it would be good to get a few suggestions in case I have trouble finding one. Thanks!

Best answer:

Answer by ajay
go to www.excellup.com
look into MBA notes section. They have just started putting contents for MBA so wait for more content to be live

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