Question by Josie: What is a good “Intro to Marketing” textbook?
Ideally I’d like it to be reasonably current and include info pertaining to the internet. I have access to a lot of books cheaply so price isn’t as important, but it would be good to get a few suggestions in case I have trouble finding one. Thanks!
Answer by ajay
go to www.excellup.com
look into MBA notes section. They have just started putting contents for MBA so wait for more content to be live
Add your own answer in the comments!