Answer by Stacey
There are so many tools that can help you. Make sure the target key words of each of you site pages are included in the title tags and the meta descriptions. Also consider using tools like Google Trends to gauge popular keywords. SEM Rush and Keyword Spy are great to monitor what your competition is doing. Soooo many good tools out there. Best is to have a steady flux of unique keyword-friendly content that flows well w/o over emphasizing keywords too much that you are not penalized by the search engines for spamming.
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