Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever text message customers for no good reason. Only send them information that they’ll find relevant and useful. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Your printed advertisements should include QR codes for your technologically savvy customers. Anyone who has a smart phone can use the QR code to access your site or coupons. Print the QR codes on brochures, posters, catalogs and business cards. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
When your mobile marketing message is easy to read and forward, your customer will be able to share your information with their friends. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
Mobile marketing campaigns should use multiple platforms in order to attract more people. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization .
If you are using SMS marketing you need to be honest with your customers about how often you will text them. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. SMS can be very bothersome. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. This honesty will go a long way to building trust in your brand.
Sensitivity to location is what sets mobile marketing apart. Mobile marketing can tell where you are, which is unique in marketing. This opens up new location-based options that do not exist anywhere else. Think about ways you could use the location-aware advantages of mobile marketing to enhance your business.
Research about your audience. Understand who your audience is and what their needs are before you invest your money into a mobile marketing campaign . Do they use their cellphones more than their computers? Do they tend to use one operating system platform more than another? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Keep your marketing messages on topic. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. The information you put out needs to speak to your potential customers’ problems. When you are providing the products they truly need, they will reward you with their business.
Take advantage of your traditional web site. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. Regular customers who visit your site will then know how to access your business anywhere they go.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. With the right approach, you will very likely obtain new customers and bring in more business.