If you need to boost your sales, you should consider launching a video marketing campaign. If you want to maximize your potential results, make sure to learn everything you can that others have used to successfully market themselves via video. The following article can help you out.
If you’re creating a marketing video, make it concise and short. Most people don’t have the attention span to sit there waiting to get what they’re looking for. Longer subjects can be cut into a series of videos.
Be sure you optimize the videos you’re putting up. When you upload to various sites, the titles and descriptions for your videos must be different. You have to remember to place targeted keywords into these, as well. Finally, include contact information so that your viewers can easily contact you for further questions they may have.
When you produce video marketing content, do not get stuck on the production value of your content. Spending a lot on your video does not necessarily result in a good return from your investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.
To make a good video, do not assume that you need high production value. Professional gear isn’t required if the picture is in focus and properly balanced. There really isn’t even any need to polish your script or come off as a professional pitchman. Just keep your personality up front and speak directly to the video camera. You don’t even have to do that, really. Often, screenshots and/or PowerPoint presentations are just as effective.
For example, you might receive feedback from customers indicating that they do not understand a particular aspect or usage requirement for one of your products. A step-by-step explanatory video is the perfect way to address their concerns. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.
Tell viewers to perform a certain action in your videos. Call them to action. Giving a call to action quite literally tells your viewers what to do next. The key to success is to make these actions easy for your viewers.
Always keep your content fresh and engaging so your viewers will keep returning. Boring content does nothing except repel viewers, and that is not good for business. Always leave viewers wondering what you have up your sleeve for the next video. As content gets more interesting, more viewers will be attracted to it.
Make sure you are tracking the results of your individual videos. You can see how many times your video has been viewed and where those views are coming from. You can use this information to your advantage to promote your business to new outlets.
If you see the same questions being asked by customers again and again, create a video that provides answers. An FAQs page on your website is a smart move, but making a video is an even smarter one. This provides visitors with the choice of how they wish to receive their information.
Once you’ve collected data from statistics and comments on your videos, make another video! Use what you learned from the first video to improve on it with better content and better production values.
The key to success in video marketing is to share it as widely as possible. Send it to family and friends through email. Post a link to it on your blogging site. Contact your former customers and let them know that you have new content available. Add it to Facebook, YouTube or other video outlets. You need to spread the word.
Use moderation within the comments of videos on popular websites, such as Youtube or Facebook. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. If you cannot moderate comments, you may want to disable them.
Keep your video short and packed with information. Internet viewers often have a shorter attention span than you think. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. You might have great content, but it won’t help you if you lost viewers before the video is over.
Your videos do not have to be perfect. You needn’t have the latest video equipment in order to have a successful video marketing strategy. More often than not, the computer you currently own will be more than enough to get the job done. Some cellphones even have a camera and enough memory to record a video. During your videos remain professional and provide relevant content that your customers will want to see.
Video marketing is a great way to boost that bottom line. You cannot have an effective plan if you do not have good information and a great understanding of it. Take this information to heart as you start your video marketing campaign.