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Seth Godin on making your small business indispensable

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www.businesszone.co.uk Seth Godin is an iconic figure in the small business sector who has written several bestselling books on how to engage with customers. BusinessZone.co.uk editor Dan Martin travelled to New York to meet Godin and, in an exclusive interview, asked him why to be successful entrepreneurs need to think tribal and become indispensable.

www.timmcgarvey.com Any search for a company name and a city now reveals the company’s reputation. This means that whenever someone is trying to find your company that the first thing that they will see is your reputation score. Even if someone just needs your address, directions or your phone number, the first thing they now is your online reputation. These reviews can either help your phone to ring or seriously discourage that from happening. If you have bad reviews, you know that they are going to read them. When there’s no reputation at all it’s almost the same as having a bad reputation, because it doesn’t get your phone ringing. If you don’t have any reviews, they will continue to look for a business offering the same service that does have reviews. Tim McGarvey Marketing Consultant | Internet Marketing Consultant NYC | Online Marketing Consultant New York NY | SEO | Local Search | Call 646-435-0119
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