In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
You should make sure QR codes are on your printed ads to attract tech-savvy users. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. They need to be able to understand and absorb your message in that brief period.
Successful standalone mobile platforms need a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Send mobile marketing messages during normal business hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
Wait for results of one campaign before beginning a new one. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. A successful campaign paves the way for successful future campaigns.
If you want maximum effect from your ads, try and make them go viral. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
Mobile marketing should be developed one step after another for best results. You need to do this too. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Make use of every tool possible.
Keep in mind that the people who use mobile equipment to look at your site will navigate with some difficultly. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
If you want to be able to send out effective emails, make sure they are mobile friendly. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.
When used as a way to entice customers and expand your branding, QR codes can be an invaluable asset to your mobile marketing campaign. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. QR codes are convenient to scan with a smartphone, and even easier to use. QR codes let your reach your customers easily and quickly with relevant information.
Use your main website to your advantage. When you advertise your mobile application on your website, you will increase your traffic. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.
Instead of sharing dedicated short codes, buy them. You should spend around two thousand dollars for this, but it will be worth it. After a while, people will make a connection between the code and your company. That is not a lot to pay in order to avoid legal troubles. You could be held responsible if you employ an unethical code sharing company.
Sending offers out too frequently can turn some of your customers off. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. They won’t buy anything if they think a better deal is coming up.
Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. If you audience sees any benefit in your campaign, they will opt-in. Let customers know your mobile site is a fun way to learn about updated offers.
Your mobile marketing campaign must be compatible with all mobile devices and platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. Make sure that your script is fully compatible with all of them in order to fully maximize your marketing strategy.
Using a lot of different ads to provide a lot of information will help. As an example, snail mail an invitation to an event, like a sale or promotional launch. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. This is a good way to let your customers know something exciting is happening that they may want to be a part of.
After reading these tips, you can begin to understand what it takes to become a great mobile marketer. There is different information to learn, but you also need the knowledge on how to use it. You can change your plans to find the right strategy for you.