There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Start by building a good database. You need more than just cell phone numbers in the mobile marketing database. It is advisable to attain permission from involved parties before you incorporate such tactics. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Don’t ever message customers without a reason. Always have something important to say when you message them. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Write less but say more with the mobile content on your website. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Brevity is the crux of mobile marketing communications.
Have your friends test your site, ads, emails, and other parts of your campaign. If in need of an unbiased opinion, you can hire other people to test your campaign.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Make it your goal to have your ads go viral. Someone who sees it and likes it is more likely to forward it to their contacts, which really extends the reach of your mobile marketing.
A short, dedicated code is best. It is more of an expense, but it gives you better brand protection. It also provides a bit of legal coverage.
When you set up social networking pages about your business, add links back to your webpage to make it easy for others to find you. Customers are more likely to find you on a social media site, rather than look for you on a search engine.
Make your mobile marketing advertisements easy to share, and they will be shared. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. Customers are waiting out there with a plethora of different mobile gadgets; your marketing efforts will have no good effect – or even a negative one – if it doesn’t work with a customer’s particular device.
Search Engine Optimization
If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. SMS can be very bothersome. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Keeping your word means a lot to your customers and instills trust in your business.
Research about your audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. Are they bigger mobile users than home computer users? Which operating systems do their phones run? Find out as much as you can so you can make a better connection with your audience.
Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. The easier your emails are to read from a cell phone, the more valuable people will see you.
Have relevant content. In your excitement and rush to use mobile marketing, remember to do things that have a purpose. Offer your customers relevant, pertinent information they can use. When you are providing the products they truly need, they will reward you with their business.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. The purpose of a particular campaign will be ineffective if you use messages that don’t work. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. They are different in terms of function and execution. Take a little time to do your research and test each idea out, then choose which will be best for your business.