Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
The key to mobile marketing is to keep your message short and to the point. Make sure your message is concise and understandable.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. For an unbiased opinion, hire a professional.
Standalone mobile platforms need to have home bases if they are to succeed. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Don’t base your whole approach on the use of a mobile platform.
Dedicated Short Code
Use unique, dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Make it simple for your customers to forward your mobile marketing ads to their friends. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
When developing a mobile app for your company, make it relevant and convenient to your customers. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. Of course, you should optimize for Google first, because Google controls the mobile search market.
On the mobile landing page, try out A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Have two versions of your page and see which gets the highest number of conversions. It is key to choose the page that will be most functional for your mobile visitors.
Use mobile-friendly maps and driving directions on your site. A lot of people use mobile devices to track down brick and mortar stores in their area. The process of finding you should be simple and straight-forward. Even your maps should be treated like marketing materials. Consider using an external link to a known site, like Google maps, for your customers.
Gather information on your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Determine whether phone or computer messages will be more effective. Which operating systems are in place on their phones? You need to know who you are addressing to transmit your message efficiently.
Design email campaigns that are friendly to mobile devices to increase your success. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. QR codes are a great way to share discounts, promotions and coupons. They are easily captured through a cellphone and they are very easy to use. QR codes make it easier to market your products to your customers in a quick way with information they can use.
Use your traditional website. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Send a message with a coupon code or a special discount. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.
Use a variety of online media to supplement your mobile marketing. Create content that meshes well with the mobile homepage, and link to everything that might help draw visitors and get them more involved. Opportunities for interaction keep your customers interested in your products and services.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. As an example, snail mail an invitation to an event, like a sale or promotional launch. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. With what you learned today you should formulate your new and unique strategy when it comes to mobile marketing. You will likely see an increase in the size of your customer base and your profits.