You may not know how to go about using social media marketing. You may simply be more accustomed to traditional marketing strategies. No need to worry, though. Marketing through social media is similar enough to other marketing techniques that you can use your knowledge as a springboard to learn the new things you need to know. Here are a few tips to help you accomplish that.
It is a good idea to use Twitter in the promotion of your business. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. If you are running a sale, you should always share that with social media sites. Current promotions, changes and special events should be included in your blog. Always ensure your blog is getting these posts, as well.
Have specials on your site to increase the temptation for your customers to visit. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
To really increase your follower base on social media sites, you need to go beyond just selling products. Include testimonials, relevant articles and links to content your followers will find useful. Ask people questions, have a few contests and put some photos up. Interact with those whom you follow. Engage them with your product as opposed to using sales pitches repeatedly. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
Without being too intrusive, have regular interaction with your clientele. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only.
Put buttons for your social media accounts every place you can think of, and consider using RSS feeds too. You want them everywhere you can think of, your blog, email, website and anywhere else you can think of. These links should be placed on all your social media profiles, as well, to spur users to follow you on those sites as well.
Facebook helps your followers easily share your content. If an individual makes a comment on your post, all their friends will see a mention of this in their feed. Have readers connect with you more and more so you get more exposure.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. These people will get a notification and will probably re-tweet your post or answer to what you said.
Post on Twitter as frequently as possible. Post short content through Twitter often. When your posts are short, you can make multiple updates from a single event.
You should not expect positive results right away. Coming up with the right approach for your specific social media plan can take some time. This requires a little bit of work and a lot of patience on your part. You’ll need to build and interlink networks and drive people to your sites. Then the real campaign gets started! Make sure that you mention your presence on social media in all other marketing campaigns.
Update your social network profiles when you post new content on your blog. Your subscribers will know that there is content up that they have not yet seen.
If you really want social media to work for you, you have to make visitors feel like they are important and that you understand what they want. When an individual customer voices an idea, chances are that others share it. Responding lets them know you are listening to their needs.
Building up a hefty following in social media won’t happen right away, so always be patient. People should be able to place trust in you and your product. Take your time and create a good reputation for yourself. Be patient and soon you will see an increase in customers.
Evidence suggests that web users frequent social networking sites the most during standard business hours. You can use tools that will post automatic updates to your social media accounts, setting them up to post during the times when your content is most likely to be seen. This strategy allows you to write posts whenever you have a spare minute, too.
Follow your followers on Twitter. People see this as an expected courtesy. It shows that the company is friendly and respects its customers. As soon as someone follows you, make sure you tweet them to say “thank you” and to let them know that you’re returning the favor.
While marketing through social media can be rewarding, it has it’s own set of challenges that are unique to the forum. If you use our tips to assist your efforts in social media marketing, you will surely find that it is effective, profitable and worthwhile. It can even be a lot of fun if you use social media correctly.