Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Provide what your customers want. You should understand what your customers need and use that premise as your basic mobile marketing advertisement. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. Anyone who has a smart phone can use the QR code to access your site or coupons. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. Mobile marketing is all about concise advertising.
If you design a standalone mobile platform, it needs a home base to be successful. All of your mobile marketing should be designed to drive people back to your home base. It is a terrible idea to base your business around your mobile platform solely.
Sometimes, changes in the marketplace can affect your customer base. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.
Planning is the the key to success for any new mobile marketing campaign. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. This article should help you make the most out of your mobile marketing campaign.
You should know how mobile devices work to know how to format your site and ads. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
For maximum impact, you should encourage your ads to go viral. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. Emulate them. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Use all that you have.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. You will lose customers if your campaign is not workable on multiple devices.
If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. If your app doesn’t have an obvious usefulness, customers won’t download it and it won’t help your business at all.
You need to provide a simplified website for your new mobile customers. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
Use A/B testing on the mobile version of landing page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Come up with two versions of landing pages and see which nets more transactions. Going forward, use the most successful page.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Existing customers will have a better reaction to texts than new ones. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
A key tip to having an effective mobile marketing campaign is to conduct a usability test first, before going live. Poorly worded messages will not help you in your marketing campaign. Before going live, it is a good idea to send the campaign to friends, family and coworkers to see what feedback they might have.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.